A new special tik tuk called it Shorts
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Times and services are changing as well, and despite the fact that YouTube has been one of the most popular platforms for years and it seemed even that nobody could face it, TikTok was launched in 2016, and since then it has grown so strong that it has become a threat to YouTube.
We say it is a threat to YouTube because TikTok is a video platform, and although this does not mean that YouTube will cease to have a huge video library, it may mean that in some years the video platform with the privilege of creators and users will not be YouTube, but TikTok.
For this reason, Google is already working on a new product that will happily not be a separate app, but will be integrated into the YouTube app and will be called Shorts, which will make a clear reference for TikTok short videos.
In Google, it is not strange to see the company trying to copy jobs for, Google has spent years trying to compete with WhatsApp without success, and in the case of YouTube not long ago they released their own stories in the service, which although it did not work like Instagram stories as well, but it seems at least They are more successful than other features on YouTube.
In the case of the new Shorts feature, YouTube will allow users to upload these short videos to an in-app feed (not exactly mentioned if it is a new tab, or if it will appear between navigating the home page and creators ’channels)) where all the included licensed songs can be used At YouTube Music, so we're talking about a powerful catalog that can without doubt attract creators to upload their short videos.
Although it has not been clarified when this job will arrive on the platform, it is likely to be very close, as it is sufficient to look at TikTok numbers to know that the service is growing like foam.
Indeed, the same company reports that TikTok has seen 125% growth in the past two years, which is why Google is concerned, because with this growth rate it will become the most popular video platform in the world.
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